Some Recent LEAP Work

16 August 2011   //     3 comments   //   design, leap work

I can’t believe I forgot to show you this work we just did. For two amazing Catherines and two amazing websites.

First up: Closet of Style.

Catherine Horgan came to us in desperate need of a new logo and a new website. What a treat it is to work with a client as stylish and savvy as Catherine — we loved the challenge of creating for her.

For the logo, Catherine wanted something clever, colorful, and sophisticated. The mark we came up with makes a ligature out of the C and the S. They’re conjoined in a way that suggests that perhaps the S is hanging in the C. (You know — like in a closet.) It’s playful and clever, but also sophisticated. It feels like so many fashion logos, yet doesn’t resemble any one in particular. Wouldn’t that mark make a great silver key fob? I know, right?

 

 

With the website, Catherine wanted something that she’d never seen before. No small order. What we created has many references — tear sheets on a work table, layers of clothes, swatches of cloth — but feels like a new thing. A design that was made just for Catherine and no-one else. We also had gorgeous photography to work with — from Ellen Yale. It was important to showcase that in a way that made you stop and look at it. Also, the photos are super clever. Catherine is a problem solver, and these photos do a fantastic job of showing that off.

Most of all, it’s a site that achieves a tough goal — there’s a lot going on, but it doesn’t feel too busy. We’re so happy with how it all turned out and we hope to get to work with Catherine forever and ever.

On that note, if you’re looking for a personal stylist, someone to help you figure out what you should be wearing, or just a great fashion blog to add to your daily reads, you really need to check out Closet of Style.

You’re welcome.


Next up is Her Bad Mother. Catherine Conners came to us not knowing exactly what she wanted, but knowing she needed something. Once upon a time she “just” wrote a blog. (Get it? Just? Like that’s some easy tiny task?) But now she is writing about all sorts of weighty issues that needed their own space to grow and thrive. Yet it needed to still be readable and easy to navigate. We had to make sure the gorgeous writing on the site didn’t get buried in the design.

We decided to give the site lots of clean, white space to make sure it was easy to find your way around. With one, big, featured post a day. And cool accordion-like content areas just under the featured post. We also ended up shrinking the height of her header a good bit to give more “above the fold” goodness. But we made darn sure not to take away the fantastic (and iconic) surprised baby. The green and blue serve to punch things up a little. With a “lots of white space” site, it doesn’t take much to breathe some life into things. Subtle use of bright colors worked well for this site, adding to the clean, crisp feel and giving you some points of reference as you move around the pages.

All-in-all, we’re thrilled with how the site turned out, and we loved working with Catherine who provided us with such great work to design around. If you want to read some amazing writing, be sure to visit Her Bad Mother. But be warned — hours will pass like minutes and you’ll look up after breakfast to find that it is now dark outside and where did the day go?

As always, we’re so lucky to have such great clients who let us do fun work. Do you need a logo or a site redesign? Get in touch - we’d love to talk to you!

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A New Kirtsy

28 July 2011   //     1 comment   //   announcing, design, kirtsy, leap work

Super exciting news to share, y’all! Kirtsy relaunched yesterday!

I’m one of the co-founders and we’ve been working hard for about 5 months (or 3 years, depending on how you want to look at it) to get a completely new site up. The old site was a great experiment in crowd-sourcing. But as the web has become more crowded, Kirtsy became less of a resource and more of a, how shall we say, crackhouse. For spammers. With the new Kirtsy we wanted to preserve what we loved about the old Kirtsy (finding great stuff online) and present it in a way that wasn’t so spamgasmic. What we came up with was curated slideshows.

Every day, the new Kirtsy will feature a slideshow curated by some of the most interesting people on the internet. The topics will be all over the map — fashion, design, food, people, crafts. Our hope is that the slideshows will inspire you. They’ll be full of links to interesting articles, images to pin, projects to try, people to meet.

Yesterday’s big slideshow was a set of 10 easy one-day crafts — with step-by-step how-to’s — curated by Blogstar. I’ve already bought the supplies for the tie-dye bags because my kids are required to carry tote bags to school this year (instead of backpacks). I’m excited to help them make their own awesome looking bags this weekend. I’ll let you know how they turn out.

We partnered with Giggle.com for the launch, and to celebrate, they’re offering $10 off when you sign up.

I’d be honored if you’d take a look and let me know what you think. I’m kind of crazy excited about it all.

 

P.S. — Don’t know what Kirtsy is? No worries — here’s a short history.

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Revival Market

25 July 2011   //     Comments Off   //   announcing, design, leap work, save the world, vintage

 

Friends. Texans. People who love food. I’m excited to show you something we made. It’s a logo and a website. For an amazing place: Revival Market. Revival is a locally-sourced grocer, butcher shop, coffee shop, and restaurant all wrapped up in one hip store that opened in March, in Houston. We had the great honor (and luck) of getting to design for these folks, and we couldn’t be happier with how it all turned out. Co-owners Ryan Pera (from Charlotte, y’all!) and Morgan Weber were the best kind of clients: smart, interested, opinionated and creative. No wonder the store is so filled with awesome.

The website just launched and let me tell you — it seriously makes me wish I lived in Houston. Drought be damned.


(click for bigger)

I hope you have a chance to take a look at the site. And if you live in Houston and have not been to Revival yet, please. PLEASE. Do yourself a favor and head over there this week. I promise you’ll thank me for it.

 

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Sign of the Times

21 October 2010   //     5 comments   //   announcing, design, leap work, signage

Well folks. It’s official. We have been in our LEAP office for a full year now, so we decided “what the heck, let’s put some signs up!”

There are many advantages to being tucked away in our sweet, squat little 1950s building, but we think our clients (and more importantly, our potential clients) will appreciate us making it a little easier to find our office. What can I say, we’re givers.

So now you have no excuse not to visit us. And as soon as the Diamond reopens across the street, just give us a shout as you’re pulling in and we’ll meet you over there!

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ben rubin music

03 May 2010   //     Comments Off   //   design, leap work

Super excited to show you a new site we just launched. It’s for Ben Rubin, a bass player from Brooklyn who also happens to be my cousin. (But let’s don’t hold that against him — it’s totally not his fault.).

We custom-designed the site and built it on top of the Backstage theme from the consistently first-class WooThemes. I’m really happy with the grungy yet trippy background with a little rainbowishness thrown in for a touch of happy. Seems perfect for a musician — especially a chilled-out, affable bass player.

See the whole site, listen to some fine tunes, watch some rockin video, and see some fun photos here.

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m pete inc

24 March 2010   //     Comments Off   //   design, leap work

We just launched a new website that we’re extremely proud of and I thought I’d share it with you.

Our good friends over at M Pete Inc. were looking to establish their first online presence and we were thrilled to be able to help. Their Design + Build work is clean, modern and smart, and they wanted their website to reflect this.

They already had the circle logo, so we decided that more circles could only be a good thing, right?

Check out the full site here.

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