cutout billboard

29 March 2010   //     4 comments   //   advertising, clever, color

Amazing billboard created by Leo Burnett for Koleston Naturals hair color. Strategically placed against a beautiful (and natural) sea/sky backdrop, the die-cut hair changes color throughout the day. Brilliant.

It would be fun to think of other settings that would provide unique results for a campaign like this. Like against a giant, healthy Sugar Maple that dramatically changes colors throughout the year. What else?

(Thanks Keith.)

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4 comments to “cutout billboard”

  1. Dora says:

    Oh wow, this is awesome :D What a genius way of portraying a blonde, redhead, and brunette.

  2. Ryan Boyles says:

    Cool, reminds me of a Texas sign at the Welcome Center we found on our Chevy SXSW road trip on the way to Austin. http://www.flickr.com/photos/mobthink/4424197106/in/photostream/

  3. Alix says:

    totally clever…..i love it!